One of the main reasons baby boomers feel this way is that when Network Marketing was first introduced in 1971 in Australia it was a new concept that was surrounded by suspicion and doubt, and there were allegations of Network Marketing and Amway, (which was the first big player in the Network Marketing Industry) being an illegal pyramid, plus there was plenty of hyped up talk that people were going to lose everything they had including all their money, friends and family.
Network Marketing presentations were judged as noisy with lots of loud music and people on stage who were very excited and often very hyper and expressive. Because most of the presenters were high energy a lot of people read this as not an acceptable way to conduct a “legitimate” business, all that hype and excitement it’s just not the way things are done!
Over the next 30 plus years the Network Marketing Industry grew in leaps and bounds, in fact according to the latest DSA figures, annual sales through Network Marketing and direct sales have reached an amazing annual figure have almost $120 billion dollars. So despite the negativity that some baby boomers felt surrounded Network Marketing it’s stellar performance year on year has clearly demonstrated its rising global acceptance.
I don’t believe so! The original approach by traditional companies like Amway, were often shrouded in mystery and invites to almost secret gathering’s in a person’s home and after 5-10 minutes out would come a whiteboard, and before you knew it you were slap bang in the middle of a business presentation with some guy drawing circles telling you that you how rich you were going to be in no time at all.
This whole “secret” presentation approach plus the over the top enthusiasm, from some of those baby boomer pioneers in the Network Marketing Industry, resulted in many people refusing to even listen to anything to do with Network Marketing, I know I was one of those people.
Absolutely, but make no mistake, Network Marketing is a business not a hobby or a job. There is a lot of work to do, nothing is for nothing so the idea that you can get rich overnight is simply not reality.
What has changed is the marketing strategies, no longer do the new school Network Marketers hound family and friends and approach total strangers trying to sell them a business. They are strategic with their activities and precise about their target audience.
Like all businesses you need to have a plan to develop your business and your skills, and you must have a sound marketing strategy and be willing to put that strategy to work and that’s just what the successful new school Network Marketers have done.
We must remember that not everyone is meant for Network Marketing and that’s just the way it is just like not everyone is meant to be a Doctor or a landscape gardener, and that’s perfectly fine.
Being a Baby Boomer is not an excuse to do it tough, we can and do make amazing contributions to society, so if you believe Network Marketing maybe for you do your home work make some concise decisions and get to work.
Yours in Success
a fellow Baby Boomer and successful Network Marketer